Over the past quite a few years, a lot of the tobacco control world’s notice continues to be focused on marlboro lights cigarette and Camel in addition to their advertising and promotional campaigns featuring the Marlboro Man and Joe Camel. Even though this was happening, Newport Cigarettes sales are already rising. Newport, for quite some time the No. 1 menthol cigarette inside the United States, is already second in status to long-time leader, Marlboro.
In accordance with an April 2000 article, “For that second year in a row, Greensboro’s Lorillard Tobacco Co. was the sole major cigarette maker to ship more product nationwide than it did the season before.” 1999, Newport accounted for over three-quarters of Lorillard’s sales, and claimed a 7.5 percent share from the about $50 billion cigarette market, up from 6.
9 percent in 1998, in accordance with the Maxwell Report. Annually earlier, the same publication called Newport the “fastest growing cigarette within the country” and quoted a tobacco analyst as saying, “Pound for pound, Newport is the strongest brand in the marketplace.” Recent reports reveal that Newport is responsible for 80 % of Lorillard’s sales of $4.2 billion in revenue and net income of $629 million in 2000.
It really has been known for more than a decade that African Americans are the “franchise” consumers of Newport, and also other mentholated cigarette brands. Nevertheless the dramatic success of Newport raises questions about the rest of its audience. The recent 1999 National Household Survey on Drug Abuse (NHSDA) answers some ? but not all ? of people questions.The very last time that the government published brand preference data comparing adults and adolescents was data for 1993.
Now new data is becoming offered by the 1999 NHSDA. Unfortunately, the data through the 1993 and 1999 two surveys are not comparable for the reason that 1993 youth data was depending on Teenage Attitudes and Practices Survey (TAPS) instead of the household survey. Nevertheless, it can be interesting to look at how the Newport brand fared within both surveys.In 1993, among adolescent smokers, Newport Kings cigarettes was No.
While African Americans clearly prefer Newport, the entire increase in Newport’s popularity among adolescents can not be explained by a modification of Black youth smoking rates over this period. A Centers for Disease Control & Prevention fact sheet notes that “in 1991, White students (30.9 percent) were 2.5 times much more likely than Black students (12.6 percent) to report current smoking” and this similar trends were found in 1999.
Although Black adolescent male smoking rates have fluctuated, the complete trend is a huge leveling or slight decline. Black adolescent female current smoking rates have remained relatively low for most of the decade regarding other race/gender groups.Greater than one-fifth of beginning smokers are now smoking Newport cigarettes ? an extremely dramatic rise from just six in the past. Newport has passed Camel cigarettes to get No. 2 on the list of favorite smokes of White and Hispanic youth. According to the 1999 NHSDA, 16.
5 percent of White youth smokers devqpky64 Newport as compared to an 11.2 percent preference for Camel. Among Hispanic youth, the space was even wider ? 18.6 percent for Newport vs. 7.1 percent for Camel.
Along with the Newport increase isn’t tied to youth. Lorillard’s flagship menthol brand has even increased its popularity with adults. The CDC’s 1993 estimate was that Newport had just 4.8 percent in the adult market. By 1999, the NHSDA gave Newport 15.6 percent of adult smokers ages 18-25 and 6.
5 percent of adult smokers 26 and older ? showing increase in all 3 age brackets.The amount of this is caused by an increased need for menthol cigarettes? It’s not possible to say because federal surveys failed to ask smokers if their preferred brand was menthol or non-menthol. Inferences must be drawn through the brand choices. However, in accordance with an analyst, writing earlier this coming year, “The only real brand besides Newport to get market share was leading seller pall mall cigarettes, which in 1999 commanded 36.
4 percent of your market, up from 35.3 percent in 1998″.
.For the past many years, much of the tobacco control world’s notice has become focused entirely on Marlboro Cigarettes and Camel as well as their advertising and promotional campaigns featuring the Marlboro Man and Joe Camel. While this was happening, Newport Cigarettes sales have been rising. Newport, for quite some time the No.